Drivers in North Yorkshire could receive a text message from the police this Christmas, in the hope of encouraging them to arrange car hire home. 
Road safety campaigners are intent on following up the success of their 2007 drink driving campaign, utilising the latest mobile technology this year.
Police will send the text messages via Bluetooth to motorists in target areas, which may encourage those driving under the influence to pull over and book a taxi home.
John Everson, 95 Alive Road Safety Partnership coordinator, told the York Press: “We hope it will act as another deterrent and prove to drivers that police are looking to catch drink-drivers.
“Last year’s campaign was a great success, but there is still a hardcore who don’t get the message.”
The Road Safety Partnership aims to save one in three lives each year through its campaigning.
It has targeted safer roads throughout York and North Yorkshire by the end of 2010.
The agency was formed in November 2004 and has targeted reducing the number of incidence of killed or seriously injured children by 60 per cent in line with government targets.
Staff at Leeds Academy will no doubt be expecting to welcome coach-loads of Elbow fans to the venue for the Mercury Prize winners later this month.
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