Retailer TopShop have launched free double-decker bus travel service in Melbourne to help promote the opening of the new branch in Australia, and get shoppers through the doors. A traditional double-decker bus, more commonly seen on the streets of London where the TopShop’s flagship store is located, has been given a TopShop makeover to advertise the new store’s opening down under.
Customers can ride on the TopShop double-decker bus for free, with a timetable of the bus’s routes available in store and also online. As well as dropping off and collecting customers from the new TopShop store, the bus also runs along routes in other parts of the city taking passengers to popular spots including the beach and a nearby open air swimming pool.
As an extra incentive to encourage passenger onto the TopShop bus, the retailer is giving away travel tickets to each passenger that boards with one in every ten of the first 300 tickets issued winning an instant prize or a TopShop gift card of up to $500 value. In-keeping with the London theme, the travel cards are designed to look like the Oyster Card, the electronic travel ticket used by commuters in London.
Regular updates about the TopShop double-decker’s route in Melbourne are being made on the retailer’s Twitter and Facebook pages. The free bus is expected to run until February 24th.
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