National Express have reported a rise in revenue in the last three months to September of 6% boosted by the transport operator’s successful summer promotional campaign of £9 coach fares.
The summer is the busiest period for all coach hire companies and so the success of the £9 coach tickets, which allowed customers to travel anywhere in the UK on the standard rate fare, helped National Express attract new customers during this time. According to the coach operator’s figures, 300,000 passengers took up the £9 bus fare offer which was available to anyone booking a one way ticket, a minimum of 14 days in advance.
The coach and rail operator also credited their Eurolines brand with helping to boost revenue by 6% in this period.
National Express weren’t the only coach travel provider to report an increase in passenger numbers and profits this year with Stagecoach, which operates both rail and bus routes, reporting that they’re on target to meet full year expectations as a result of growth in both train and coach travel.
The figures from these two leading public transport operators seems to suggest that more and more people and opting to leave their cars at home and jump on the bus and train instead. With fuel prices and the cost of motoring continuing to rise, coach offers such as the one from National Express this year are proving very tempting for those who would normally choose to travel by car.
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